The UK's leading provider of vocational qualifications, the Institute of Leadership and Management (ILM), came to us to redevelop their brand-style to more accurately reflect their offering, reinforce their position as market leader and allow them to communicate clearly and more consistently with a variety of audiences across multiple touch-points.
Reprising our original design from 2005, we created the 2010 EALE/SOLE conference handbook for UCL which retained the same strong visual identity but featured an updated colour palette and tabbed section guides to improve navigation and reduce overall page count.
For their expression of interest document for the regeneration of The Malls shopping centre in Basingstoke, Engle Architects turned to 400.
SLaM briefed 400 to create branding for their annual conference on eating disorders promote recovery from a carer's perspective through a series of talks from leading industry professionals.
Baker Tilly's down-to-earth culture is different to many of their competitors, they encourage a friendly, positive approach to their work and are known throughout the industry for being a firm with buzz and enthusiasm.
Briefed by The Economist to design a brochure that would highlight its global reach and editorial quality, we introduced a graphic ‘equator’ line to divide the content and lead the reader through circulation figures, audience profiles and the publication’s vision and philosophy.