Smiths Detection, the world leading designer and manufacturer of detection equipment, asked 400 to design and produce collateral and package their bid for the security contract for the London 2012 Olympics.
The Institute of Leadership and Management, the UK’s leading awarding body for vocational qualifications, needed to evolve its direct offer to employers and position themselves as the authority within their sector.
The UK's leading provider of vocational qualifications, the Institute of Leadership and Management (ILM), came to us to redevelop their brand-style to more accurately reflect their offering, reinforce their position as market leader and allow them to communicate clearly and more consistently with a variety of audiences across multiple touch-points.
This annual series of seminars for delegates from throughout the Commonwealth required a design that could be updated year after year, and which positioned the CPA UK branch as a forward thinking organisation without neglecting its heritage.
One Housing Group asked 400 to design the bid document for their tender to deliver the affordable housing for Kings Cross Central, one of the most significant development and regeneration projects in Europe.
Baker Tilly's down-to-earth culture is different to many of their competitors, they encourage a friendly, positive approach to their work and are known throughout the industry for being a firm with buzz and enthusiasm.
When executive jet catering specialist Deluxe decided to reinvigorate their brand they asked 400 to develop an identity that would better reflect their high quality of service and leading market position.