The UK's leading provider of vocational qualifications, the Institute of Leadership and Management (ILM), came to us to redevelop their brand-style to more accurately reflect their offering, reinforce their position as market leader and allow them to communicate clearly and more consistently with a variety of audiences across multiple touch-points.
The CPA briefed 400 to create branding for an event to raise awareness of the issues to be addressed at the UN COP15 conference.
As part of the NHS review of children’s congenital heart services a public consultation was launched at the request of parent groups, NHS clinicians and professional associations.
Smiths Detection, the world leading designer and manufacturer of detection equipment, asked 400 to design and produce collateral and package their bid for the security contract for the London 2012 Olympics.
Wathen Hall, considered to be one of the best concert venues to be built in London in the past decade, asked us to redesign their members’ materials, starting with an overview of their upcoming series of concerts.
400 was briefed by Roc Noir, a specialist ski equipment retailer, to develop a brand identity that would reflect the founders’ vision, define the firm’s positioning and achieve impact at launch in a competitive and crowded marketplace.
3 architects, 2 housing associations, 1 developer, 30,000 words, 500 images, 250 illustrations, 50 tables, 80 floor plans, 500 pages and a 4 week deadline.