The 400 team were joined by our clients Collect+ at last night’s ceremony to pick up a DBA Silver award for our work on their Brand Strategy and Identity.
We’re particularly thrilled because the awards celebrate design that has had a tangible and measurable effect upon business success. In a nutshell they are the industry standard for assessing the true impact of effective design.
Judged by a panel that included business leaders from companies as diverse as British Airways, Channel Four, GlaxoSmithKline, HSBC, Nestlé and Spotify, the awards use commercial, behavioural, societal and broader business data to measure effectiveness and provide compelling proof to business and government of why design is an investment, not a cost.
As a client or design manager responsible for commissioning and managing design, there is no better way to independently prove the commercial success of your work, demonstrating a wise investment. A win helps you champion the case for design within your business and provides a solid case for protecting and increasing your budget.
With this win we join a small and elite group of agencies whose experience and expertise is demonstrated through their unique approach to solving business issues through effective design. It’s a big deal to us because it categorically proves our credentials as a partner who can deliver commercially effective work, differentiating us as an agency that clients can trust to understand their business objectives.