When Mace approached 400 with the brief to develop an identity and theme for their 20th anniversary celebrations, we were keen to create a mark that would be impactful, memorable and that captured the organisation’s forward-thinking, creative approach.
Tate Modern, the venue for the event, inspired us to introduce an artistic element using the brand’s distinctive colour palette, and we created a unique mark that would be effective across a range of collateral, including invitations, tickets, brochures, exhibition graphics and projections.
The first application was the invitation to the party itself, an A3 print wrapped in bespoke tissue paper to create the feeling of a limited edition print and to suggest the exclusivity of the event.
As part of the their 20th Anniversary celebrations Mace hosted a staff party and asked 400 to develop an identity, printed collateral and event graphics featuring the firmâ€™s most iconic projects.
We combined illustrations of those projects with others representing 20 types of entertainment provided on the night to produce an eye-catching and fun identity which could easily be applied to the range of material.