Andrex Quilts launch campaign London

Kimberly-Clark wanted to create a stir surrounding the launch of its new luxury, quilted toilet tissue Andrex® Quilts.

Research showed that top of consumer's lists were taxi cabs, so Kimberly-Clark focused the campaign around offering free cabs for the launch. Kimberly-Clark commissioned 400 to create the unique quilted artwork for the fleet of Cabs planned to launch the campaign in London, Dublin and Manchester.

See more projects in: Launch campaigns, Advertising, Consumer, Andrex

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Graphic Design Agency London UK 400 Communications is one of the UK's leading graphic design consultancies. Consultancy services include; corporate identity and logo design, product branding, corporate literature, promotional publications, exhibition display design, direct mail and website graphics