Anquet brand application
Anquet are a leading producer of digital maps, and have recently launched a new 'token' version of their software allowing the user to select and download any area of terrain, in any scale, rather than having to purchase CD copies of pre-defined Ordnance Survey maps.
Accessibility and simplicity were key to ensure potential customers unfamiliar with digital mapping were not confused, as was the need for a more striking company image that would clearly differentiate Anquet from the competition. A brighter palette of colours commonly used in mapping was developed, along with new templates to display information more clearly. Different map types of the same geographical area were overlapped to reference the map features and new headlines and copy were developed to complete the brand overhaul and ensure Anquet would stand out from the crowd.
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