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for Commonwealth Parliamentary Association
Show allInternational Aid Effectiveness Conference
The Commonwealth Parliamentary Association approached 400 to brand their 2008 conference on International Aid Effectiveness and produce a range of event collateral. Needing to appeal to an audience drawn from over 40 countries, the branding and materials had to clearly communicate the conference objectives and programme of events.
Our research established that time and accuracy were key contributors to aid effectiveness, so we developed a mark and a brand style incorporating a world map that conveyed the scale, frequency and urgency of aid needs. The creative was developed and applied to two 60 page conference guides packaged in durable polypropylene wallets, as well as a range of merchandise and presentation materials. The strength of the brand enabled single colour application to some items, making best use of available budget without compromising consistency, creativity or legibility.
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