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Deluxe brochure
Deluxe, as one of the world's top executive jet caterer's, decided that they needed a brand refresh to revive their identity and corporate brochure. The old logo and layout were dated, and did not have the appeal and sophistication that the company commands.
The design of the brochure was clean and elegant. We commissioned photography of a selection of dishes from the menu and used light and understated typography so that the information was easy to read and the large, mouth watering imagery was the main focus of the design. A fold-out menu contents, which could also be used to bookmark pages of interest, enabled the viewer to be guided through the information quickly and simply. The cover was embossed and silver foil blocked to complement the sophisticated layout. The end result turned out to be classic and contemporary, with the style and grace to re-affirm that Deluxe are soaring above the competition.
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