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Venntax brochure
When asked to brand a firm of specialist tax advisors with a portfolio of services that overlap seamlessly with those of their clients, inspiration was found in the form of a simple Venn diagram. As a newly-established small firm, it was critical that our branding maximised their available budget, being impactful and memorable as well as positioning them effectively from their very first step. The striking interpretation of a Venn diagram in contemporary colours exudes confidence, contrasting with the expected look and feel of the Accountancy sector and immediately demanding attention.
The first marketing material, a brochure promoting their services, built on the strengths of the brand and emphasised the 'overlapping' nature of their approach. Custom-shaped, it instantly engages the reader, revealing more as each flap is turned, subtly referencing how the firm works while describing the niche services they provide.
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