WFD rebranding
After undergoing a period of organisational change, Westminster Foundation for Democracy (WFD) needed a brand that accurately portrayed the company and it's ambitious objectives.
Reflecting the connecting and collaborative nature of their work, 400 created an identity that captures WFD's international focus through a globe icon composed of converging lines and segments of colour.
A visual style was developed and comprehensive guidelines were introduced to promote brand consistency. Finally, a range of stationery was created for the London and international offices, as well as launch graphics and office signage.
See more projects in: Branding, Not for profit, WFD