We’ve been driving positive change through strategic branding and design for over 25 years.

Our approach

Our branding expertise and experience will help you make your mark, whether you're redefining your positioning, reinventing your brand or refreshing your visual identity.

Our approach is agile, collaborative and always strategically-led. We love digging deep to uncover insights that will inform strategic direction and spark ideas.

We bring a fresh perspective, offer clear thinking and deliver meaningful creative that solves problems, connects with audiences and inspires positive change.

Our Team

Abbie Holloway

Design Director

Alya Kanibelli

Account Manager

Andrew Pitchford

Design Director

Eliza Hooper-Gibbs

Account Executive

Gemma Wallis

Creative Artworker

Heather Roman

Lead Creative Artworker

Jade Innes


Jena Joyce

Account Manager

Karoliina Helosuo

Senior Designer

Leo Sudea

Operations / Account Director

Maddie Yervant

Account Director

Paul Dennis

Founder / Creative Director

Sally Reynolds

Senior Account Manager

Scott Smith

Senior Designer

We’re a highly collaborative group of strategists, creatives and project managers with a diverse mix of expertise and interests, united by a passion for doing work that matters.

Our team combines big agency expertise with the personal, hands-on approach of a boutique studio, to offer a blend of experience, imagination and rigour that sets us apart.

We’re curious and creative problem-solvers, working in an environment where everyone is valued, encouraged to speak up and given the opportunity to make a meaningful contribution.

B Corp

Certified B Corp since 2021

Before becoming a B Corp, we had always tried to live by similar values. But it was hard to measure and assess impact in a formal and recognised way. B Corp gave us with a clear and robust framework by which to do so.

Certifying as a #Bcorp is the confirmation of what we’ve been working hard to achieve – to use our business and creativity as a force for good.

So what does being a B Corp mean?

B Corps balance purpose and profit. We meet the highest standards of social and environmental performance and transparency and are legally bound to consider and measure the impact of our decisions against five criteria: Governance, Workers, Community, Environment and Customers.

It took us just over a year to go through B Lab’s rigorous impact assessment and officially become a certified B Corp.

We even score in the top 5% of the Best for the World™ for Workers.

Read more

Looking ahead

We’re not resting on our laurels. Continuing to meet B Lab’s high and evolving standards is an ongoing challenge. The team are always discussing ideas for how we can continue building a better business and balance people, profit and planet and we’ll use the B Corp framework to do so.

We also get to be part of a growing global community of like-minded companies, working to create a more inclusive and sustainable future.

Being a B Corp is not just a badge. It’s a fundamental part of how we operate and make decisions as a business.

“B Corp certification turns the ambiguous concepts of ‘going green’ or ‘being a good corporate citizen’ into something tangible and measurable that people can identify, trust, and support.”


2022-23 Impact Report

Read our Impact Report to find out more on how we are aim to keep improving. Our team has helped to shape the values and behaviours that guide us, strengthening our commitment to having a positive impact on the environment and society.

Download Report

Get in touch

If you’ve a project in mind, challenges ahead or ambitions you’d like to realise, email design@400.co.uk to find out more about how we could help. We’d love to hear from you.

Join our team

We're always looking for talented and enthusiastic people. To enquire about the latest job and internship opportunities send your CV and portfolio (under 10MB please) to jobs@400.co.uk