About 400: Award-winning graphic design agency based in London

How we work

We’re instinctively curious, and start by asking the critical questions that help us develop a deep understanding of your organisation, your ambitions and your audience’s motivations.

We’re perceptive, intuitive and challenging creative thinkers who love to work collaboratively to identify, clarify and simplify objectives.

We’re equally at home developing a completely new brand strategy – all bells and whistles – as we are working within an existing brand framework to deliver a portfolio of materials – the nuts and bolts.

We’re dedicated to delivering fresh, meaningful and inspiring solutions, and developing rewarding, long-term working relationships with our clients.

Disciplines

Bid Documents
Branding and Identity
Brochures and Print comms
Campaigns
Digital
Environmental graphics
Exhibitions and Events
Multi-language
Reports

Sectors

Arts
Construction and Housing
Education
Healthcare
Media and Technology
Professional Services
Public Sector and Not-for-profit
Restaurants and Hospitality
Sports and Leisure

Biographies

Paul Dennis

Managing Director

Paul has 20 years experience in the design industry working as Designer, Creative Director and Managing Director. In this time he has helped international organisations in both public and private sectors achieve their potential by delivering highly effective creative solutions, and has seen 400 become recognised as one of London’s leading design consultancies.

Abbie Holloway

Design Director

Abbie has over 15 years experience delivering creative solutions across a range of disciplines including branding, reports, corporate communications, events and exhibitions. She is responsible for a varied portfolio of work for clients across public and private sectors and is adept at working through the whole project life cycle, from briefing and strategy to development and execution. She is also a disciplined project manager with extensive production knowledge.

Leo Sudea

Account Director

Leo works closely with client teams and develops a thorough understanding of their communication needs, helping them to develop and implement effective design, print and digital solutions that deliver results.

He has managed major accounts for clients such as the BBC, British Council, Collect+, Guardian & Observer, TfL, UNICEF and the WHO.

Clients

Our clients are all market leaders facing brand challenges, who share our passion, ambition and drive and are looking for an insightful and collaborative partnership. They are goal-orientated, dynamic and trust us to work alongside them on their most precious assets.

“400 have been very professional in the development of our new website that engages with working professionals, interested parties as well as the children and young people we work to serve.”
Yolanda Nunes Correira, Chief, Communication, Advocacy, Participation and Partnership, UNICEF Mozambique

“For over 15 years 400 have provided Royal Mail with outstanding support in design and brand management. Their approach is refreshing and they deliver effective design solutions.”
Dick Keeling, Head of Exhibitions and Events, Royal Mail.

“Their solutions have been intelligent, finely-tuned to our needs and across all applications have exceeded our expectations.”
Andrew Tyler, COO, RBB Economics.

“400’s approach has been highly creative and collaborative. The resulting Brand idea very naturally manifests itself across all touch points of our business without the need for constant ‘shoehorning’ – something which in my experience is very rare.”
Catherine Woolfe, Marketing Director, Collect+

“400 are a delight to work with. They are brilliant people who translate strategy into smart, captivating creative. They have a great process which delivers every time.”
Catherine Green, Marketing & Communications Director, Mace.

“During our recent visual identity refresh project and the development of a new web site, 400’s creative concepts were second to none and their adherence to deadlines and commercial considerations has been faultless.”
Gary Browning, CEO, Penna.