New strategic positioning, brand vision and identity to help transform Collect+ into the UK’s best-loved parcel service.

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Collect+ offers a simple and convenient way for people to send or collect parcels, or return items to online retailers. Using a network of local stores, and operating outside normal opening hours, it provides a dynamic alternative to out-of-date delivery models.

We were appointed to redefine the entire brand experience, address the lack of differentiation and achieve standout in a dull and commoditised sector.

Following a forensic review of the Collect+ brand, market and sector, extensive research and workshops, we devised a robust strategy for the brand’s positioning, messaging and tone of voice. We then reinvigorated the visual identity to highlight how Collect+ fits seamlessly into the busy lives of consumers, bringing to life the concept of convenience and simplicity through emotive visual content.

Our work contributed to a significant increase in brand awareness, size of the store network, volume of parcels being handled and number of retailers working with the brand, winning a DBA Design Effectiveness Award for Brand Strategy.

What we did
Brand strategy
Visual identity
Tone of voice
Brand guidelines
Communications toolkit
Point of sale
Digital design
Motion graphics

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