New strategic positioning, brand vision and identity to help transform Collect+ into the UK’s best-loved parcel service.
Collect+ offers a simple and convenient way for people to send or collect parcels, or return items to online retailers. Using a network of local stores, and operating outside normal opening hours, it provides a dynamic alternative to out-of-date delivery models.
We were appointed to redefine the entire brand experience, address the lack of differentiation and achieve standout in a dull and commoditised sector.
Following a forensic review of the Collect+ brand, market and sector, extensive research and workshops, we devised a robust strategy for the brand’s positioning, messaging and tone of voice. We then reinvigorated the visual identity to highlight how Collect+ fits seamlessly into the busy lives of consumers, bringing to life the concept of convenience and simplicity through emotive visual content.
Our work contributed to a significant increase in brand awareness, size of the store network, volume of parcels being handled and number of retailers working with the brand, winning a DBA Design Effectiveness Award for Brand Strategy.
What we did
Tone of voice
Point of sale