We worked with Payments UK and subsequently UK Finance to redesign and refresh their suite of six flagship reports on the UK’s payments markets.
UK Finance represents nearly 300 of the leading firms providing finance, banking, markets and payments-related services in or from the UK. Their members are banks and non-banks (large and small, domestic and international, physical and virtual) who offer a wide range of financial and advisory products and services, essential to their customers’ day-to-day activities.
Following a review of previous designs, we presented recommendations for a series of improvements, making better use of space, colour and infographics to deliver a suite of engaging and more user-friendly reports, ready for distribution and sale to key audiences.
Part way through the year, Payments UK rebranded as part of UK Finance and we needed to adapt our designs to take this into account.
“We moved our publication design work to 400 at the start of 2017. Their work has doubtless enhanced our suite of annual publications. We always felt that the written content of our reports was of a high quality, but 400’s considered design approach has elevated the look and feel of our published materials, ensuring that the appearance of the reports now reflects the quality of the content.
Their designs maximised the potential of our brand, whilst their ideas concerning infographics helped to communicate often complex content in concise, informative and engaging ways. They were also able to adapt their designs part-way through the year to take account of a rebranding of our organisation. 400 are immensely capable, efficient, effective and very easy to work with. Our publications have never looked better.”
Adrian Buckle. Chief Economist