400 Communications Ltd
77 Farringdon Road, London

EC1M 3JU (MAP)

+44 (0)20 7404 1114

design@400.co.uk
jobs@400.co.uk

Connect

RBB Corporate Literature

Recruitment literature to attract the very best people to this global leader in competition economics.

As part of our ongoing brand development work for RBB Economics, a world leading consultancy specialising in competition economics, we were briefed to produce new recruitment literature that would attract the very best people to the firm.

Aside from communicating their expertise, vision and values, we were keen for the material to also offer an insight into the culture of the firm. We interviewed a number of staff, drawn from the different global offices and representing a cross-section of experience, to provide a series of engaging case studies that would give potential employees a tangible sense of RBB’s unique offering. We used RBB’s new tone of voice and communication style to write inspiring copy that accurately told RBB staff journeys, and would resonate with future employees.

We also art-directed photoshoots in the RBB offices to capture the firm’s energy and build a portfolio of candid shots of real employees to complement and reinforce the copy style, and bring the case studies and brochure to life.

A bespoke dual-bound cover format was introduced to allow the corporate and case-study content to be kept separate, accentuating the reader’s feeling of being given an exclusive, secret glimpse of life within the firm.