We have recently launched a new website for UNICEF Mozambique.
The new site is a real step change for the organization in terms of improved visual design, accessibility to information and communicating their strategic objectives and all they are doing to help improve the lives of children in Mozambique.
Briefed to deliver a state-of-the-art website, central to their digital engagement strategy, the project has involved completely re-architecting a new responsive site, defining user journeys, the interface, and implementing a new Content Management System.
By adopting the right strategy and creative thinking, we have helped them to grasp the opportunity to deliver a website that truly enhances their digital presence and helps take the organisation forward and successfully deliver against their strategic aims.
Working collaboratively, we designed an easily manageable, fully responsive website that delivers a significantly improved user experience. The site is complex in nature and we are not only building the back-end system to meet the demands of a huge amount of content and complex database of resources, but also creating an engaging public facing front-end that engages with working professionals, interested parties as well as the children and young people that UNICEF Mozambique work to serve.
The key results of the project are:
- a new site that appeals to all the relevant audiences, both domestic and international
- improved engagement and participation, especially with youth audiences
- highlighting of strategic partnerships and innovations
- maintaining UNICEF’s brand position within the public, policy, programming and fundraising arena
- improved access to and availability of resources, positioning UNICEF’s knowledge leadership
- better communicating the work, impact and achievements of UNICEF Mozambique.
“UNICEF Mozambique worked with 400 Communications to design, program and develop a new website. The project involved completely re-architecting the new responsive dual language site, defining user journey and interface, and implementing a new Content Management System.
They have not only built a solid back-end system to meet the demands of a huge amount of content and complex database of resources, but also an engaging public facing front-end that engages with working professionals, interested parties as well as the children, adolescents and young people we work to serve.”
Yolanda Nunes Correira. Chief, Communication, Advocacy, Participation and Partnership. UNICEF Mozambique.