PMNCH’s advocacy and communications work helps support women’s, children’s and adolescents’ health with an eye on equity and equality. Their Nurturing Care framework, developed by the WHO, UNICEF, and the World Bank Group, provides resources and platforms to equip, connect and amplify the voices of their partners with the aim of helping children survive, thrive and to transform health and human potential.

We were appointed to develop their visual identity and advocacy materials to help create a set of global assets that could be used and/or adapted to communicate to health sector partners and stakeholders. 

Building on an existing logo, which had strong recognition and was endorsed by their partners, we were tasked with creating an expansive visual identity and design framework to launch their ‘Nurturing Care’ advocacy toolkit.

Working in close collaboration with the PMNCH communications team, we developed a bold yet approachable identity that helps communicate to health sector stakeholders the five core components of ‘nurturing care’ and why it is essential for young children.