The focus of this year’s campaign is the Protocol’s Kigali Amendment and the positive impact that the phasing down of climate-warming HFCs will have on the planet – if fully implemented, the Agreement could prevent up to 0.5° of warming by 2100.

We created a series of vibrant collages highlighting how this climate action is contributing to the protection and restoration of the earth’s ecosystems. These striking visuals formed the basis for the campaign, providing a distinctive and versatile identity that was applied across an extensive portfolio of print and digital communications.